Online Ordering System That Cut DoorDash Dependency for a SoCal Fruit Shop

Juicy Bouquets had built a loyal local following for their bionicos and fruit bouquets, but their revenue model had a leak: a significant share of orders came through DoorDash, which was taking 15–30% per transaction. They had no way for customers to order directly, no customer data they owned, and no way to run promotions without going through a third-party platform. Every DoorDash order was a missed opportunity to build a direct customer relationship — and a chunk of margin handed over to a platform they didn't control.

We built a custom website with an integrated online ordering system designed for their menu and workflow. The ordering flow was built for mobile — where most of their customers would place orders — with clear menu categories, item customization, and a checkout process that minimizes drop-off. We integrated the system with their POS so orders from the website flow directly into their existing kitchen workflow without a second screen or manual entry. The site also captures customer contact information for future marketing and loyalty programs.