Dental SEO for Google and AI Search

Dental SEO is the work of getting your practice found when a patient searches Google, checks the map pack, or asks an AI assistant which dentist to see. For most practices it comes down to three things: a page for each procedure you want more of, a Google Business Profile and review count that win the map pack, and a website that states plainly what you do, where, and for whom, so search engines and assistants can quote it.

Full dental SEO plans we run land between $1,500 to $5,000 per month, quoted fixed-scope after the audit. A single-location practice in a smaller city sits toward the bottom; a multi-location group in Orange County or Los Angeles sits higher. If AI answers are the gap, the $750 AI visibility audit is the setup fee for every plan, the AI Visibility Starter is $550 a month with a 3-month minimum, and the 90-Day AI Recommendation Program is $1,000 a month for 3 months with a written guarantee, then $500 a month. Every price is on this page.

The one that can show you its work. Ask any company, including us, which patient questions your practice appears for today in Google and in ChatGPT, which practices are named instead, what they will change in your site and listings, who owns the website if you leave, and whether they report on calls and booked appointments or only rankings. Ask for the price in writing. A company that cannot answer those plainly is not the best one for your practice.

Check four things. Published or written pricing, so you know the number before you sign. Ownership, so the website and content stay yours if you leave. Engineers who can change the site themselves, so fixes ship instead of waiting on another vendor. And reporting on calls and booked appointments. A minimum term of a few months is normal; a year-long contract with no exit is not.

Local SEO is the part of dental SEO that decides whether you appear in the map pack and in 'dentist near me' searches. It covers your Google Business Profile, your categories and services, photos and hours, your review count and how recently patients left reviews, and whether your name, address and phone match on every directory. For most practices it is the fastest way to more new-patient calls.

Some of it. Completing your Google Business Profile, asking every patient for a review, and keeping your hours and phone number consistent are things your front desk can do this week, and they matter. The procedure pages, technical fixes, schema and AI visibility work take more time and skill, and that is where most practices bring someone in.

Make your practice easy to name with confidence. In our October 2026 test, most of the sources ChatGPT cited for dentist questions were practice websites, and the rest were review platforms and dentist directories. So: a website that says what you do and where, a page for each procedure, a complete Google Business Profile, a steady flow of reviews, and accurate directory profiles. Nobody can promise a position. On the 90-Day Program we guarantee a measured threshold instead: named on at least 3 of 10 agreed patient questions by day 90, or we keep working for up to 2 more months with billing paused.

Business profile corrections and technical fixes can show movement within weeks, and the map pack often moves within one to three months once reviews and listings are in order. Procedure-page rankings in a competitive California city generally take three to six months to become a steady source of new patients. AI answers re-read listings and pages on a lag of weeks, which is why our programs run at least three months.

The parts that touch patient information are built to be. Procedure pages, bios and pricing do not handle protected health information. Appointment requests and intake route through your practice software or a HIPAA-compliant vendor with a Business Associate Agreement, never through plain email or a generic form. Patient reviews and before-and-after photos are used only with consent. We document which pieces are which so your compliance advisor can sign off.

Usually not. Most dental SEO work happens on sites we did not build. A rebuild becomes necessary when the platform blocks the work: a marketing company's template you cannot change, load times that cannot be brought down, or content you do not own. If that is your situation, we build dental websites too, and the SEO continues on the new site.

Judge them on what they can prove. Ask each one to show you, for your city, which practices ChatGPT and Google name today and why, what they would change first, the price in writing, and one practice they have helped get named. We are a California team in Chino Hills that publishes every price, ships the fixes in code, and reports which patient questions name you each month. Run the same questions past anyone else you are considering.

Yes. We are in Chino Hills, between Orange County and the Inland Empire, and our team is 100% U.S.-based. We meet California practices in person when a project calls for it and work with practices in other states remotely. The procedure pages, map pack work and technical fixes are the same everywhere.