Google Ads Management That Reports Leads, Not Clicks

Enough to get a meaningful number of clicks on your best keywords every month, and no more until the tracking shows those clicks turn into leads. The right budget depends on what a click costs in your industry and city, and on how much a new customer is worth to you. We work that out from the account and the keyword costs on the first call, start with a budget you can sustain, and only recommend increasing it once leads are being tracked and the cost per lead makes sense.

Management is quoted as a fixed monthly fee after we review your account, your offer, and how many campaigns you need. It is not a percentage of your ad spend, so we have no reason to push your budget up. Your ad spend is paid to Google directly, separate from our fee. You get the number in writing before anything starts.

Search ads can produce calls within the first days of launch, because they show to people searching right now. The first few weeks are still a learning period: the search terms report fills in, negative keywords get added, and bidding settles once conversions are recorded. Most accounts need several weeks of tracked conversions before you can judge cost per lead fairly. If you are getting clicks and no leads after that, the offer or the landing page is the problem, and we fix that rather than wait.

For most local businesses, yes. A landing page that matches the ad, speaks to one offer, and puts the phone number and form in reach on mobile converts better than a homepage that has to serve everyone. It also makes tracking cleaner, because every visit to that page came from a known campaign. Because we build websites, we build the landing pages ourselves.

You do. The account is set up in your business's name and billed to your payment method, and we are given manager access to run it. If you stop working with us, the account, the campaigns, the conversion history, and the landing pages we built stay with you.

Either the tracking is not recording the calls, or the offer is not convincing the people clicking. We check tracking first, with a real test call and a real form submission, because it is the cheaper problem to rule out. We learned this on our own ads: the tracking worked and clicks came in, but the offer was wrong and produced no leads until we changed the offer and the landing page. Working tracking is what proved the offer was the problem.

PPC, or pay per click, covers any ad platform where you pay for each click, including Google, Microsoft, and social platforms. Google Ads management is the Google-specific part, and for a local service business it is usually where the high-intent buyers are. We focus on Google search campaigns first because that is where people ask for the service by name.

They do different jobs. Google Ads buys visibility now and stops when the budget stops. SEO builds visibility that keeps working but takes months. Many of our clients run ads while their SEO matures, and the conversion tracking we set up for ads tells you which keywords are worth ranking for. We run both, so we can tell you honestly which one your budget should go to first.