Website Rebuild + Google Ads Management for a SoCal Towing Company

Towing is an urgent, high-intent search category. When someone needs a tow, they search, they call, they pick whoever shows up first and looks legitimate. Alfa Towing had an outdated website that wasn't converting — poor mobile experience, no clear call-to-action, and a Google Ads account burning budget without delivering consistent leads. Their cost per call was too high and their ad quality scores were dragging down impression share.

We rebuilt the website from scratch — mobile-first, fast-loading, with click-to-call prominently placed above the fold on every page. The new site was built to convert urgent traffic: clear service area coverage, transparent pricing information, and trust signals visible immediately. We then restructured their Google Ads campaigns with tightly themed ad groups, negative keyword lists, location targeting calibrated to their service radius, and ad copy written for high-urgency searchers. We manage the account on an ongoing basis, continuously optimizing bids and creative.