EyebrowSpa
Three Threading Studios, Two Names and a Massage Spa Template, Rebuilt as One Brand
A three studio eyebrow threading business mid rebrand, with a website built from a massage spa template, no security certificate and booking buttons that went nowhere. We rebuilt it around the studios and the new name, and are carrying the rebrand through all three Google profiles.
- Client
- EyebrowSpa, formerly Eyebrows R Us
- Studios
- Two in Victorville, one in Riverside
- Launched
- October 2026
- Scope
- Rebrand, website, local SEO, three Google profiles
Before and after
Same address, a different business on screen
On the left, the old homepage from the Internet Archive. On the right, the site we launched. Drag the handle to compare at your own pace.
The old homepage, from the Internet Archive: "A New Chapter in Beauty!" over a dark photo of an empty salon. It never said what the business does or where.
The new homepage says what the studios do and where in its first line, with the phone number and the review score above the fold.
The old site
What a visitor actually ran into
- 1
A headline that said nothing
"A New Chapter in Beauty!" never mentioned threading, brows or a city.
- 2
Book Now went nowhere
One of twenty one buttons and links on the site that did nothing when clicked.
- 3
A fifth spelling of the name
"EyeBrowspa center". The old site used five versions of the business name.
- 4
CALL TO ACTION
The template's placeholder label, left on six buttons, none of which linked anywhere.
Hidden from visitors, read by Google and AI
Leftovers from the template, styled out of sight but still in the page code that search engines and AI assistants read.
- A massage price list from the template: Luxury Spa $75, Stone Therapy $48
- Three invented staff members with placeholder biographies
- Over a hundred passages of placeholder Latin
- The WordPress Sample Page, still published
- A page title that was just the web address
What we built
Built around how customers pick a studio
Studio pages
Every studio gets its own page
Address, hours matched to its Google profile, directions and the neighbourhoods it serves. Each studio can now be found in its own area, instead of three locations sharing one page.
Homepage
Open now, at a glance
The studio cards say which shop is open, which opens next, and that Riverside is by appointment. A walk-in customer has the answer before they pick up the phone.
Service pages
One page for each service
Threading, tinting and henna each have a page that answers what people ask before they book: does it hurt, how long does it last, do I need an appointment.
The rebrand
New name first, old name still findable
EyebrowSpa leads every page title. "Formerly Eyebrows R Us" stays in the homepage title and the structured data, so customers who still search the old name land on the new site.
eyebrowspas.com
EyebrowSpa, formerly Eyebrows R Us | Eyebrow Threading in Victorville & Riverside
EyebrowSpa, formerly Eyebrows R Us: eyebrow threading, face threading, brow tinting and henna tattoos in Victorville and Riverside, CA. Walk-ins welcome in Victorville.
Google Business Profiles
Three profiles, one rebrand
We manage all three studio profiles. Each listing takes the new name when its new storefront sign goes up, so what customers see on Google matches what they see on the street.
Victorville
Palmdale Rd
4.8
400+ Google reviews
Walk-ins welcome
Victorville
Hesperia Rd
4.8
275+ Google reviews
Walk-ins welcome
Riverside
3rd St
4.9
95+ Google reviews
By appointment
On the phone in your pocket
Most people find a brow studio on their phone, so every page puts the call button within thumb reach.
Home
Studio
Service
By appointment
The full story
The problem, and what we did about it
The challenge
Eyebrows R Us has threaded brows in Victorville and Riverside for years, with more than 770 Google reviews across three studios, and was renaming itself EyebrowSpa. The website had not kept up. It was a WordPress template called Lotus Spa, built for a massage and day spa, last edited in February 2024. The domain had no security certificate, so visitors were stopped by a browser warning. Twenty one buttons and links did nothing, including every Book Now button on the homepage, and six buttons on the Services page still read "CALL TO ACTION". The template's massage price list, three invented staff members and over a hundred passages of placeholder Latin were hidden from view but still in the page code, where search engines and AI assistants read them. The page title was just the web address, the business name appeared five different ways, only two of the three studios were listed, and the WordPress Sample Page was still published.
What we did
We replaced the template with a custom static site built around how customers actually choose a studio: which one is closest, is it open now, and can I walk in. Every studio has its own page with its address, hours matched to its Google Business Profile, directions, its review count and the neighbourhoods it serves, and the homepage shows which studios are open right now. Threading, tinting and henna each have their own page with real answers to the questions people ask before booking. EyebrowSpa is now the only name on the site, with "formerly Eyebrows R Us" kept in the titles and structured data so people still searching the old name land in the right place. Every page carries schema tying the business, its founder and each studio together, plus an llms.txt summary for AI assistants, and the old WordPress addresses redirect to their new pages. Off the site, we are managing the rebrand across the three Google Business Profiles, timed to the new storefront signs so each listing still matches what customers and Google see on the street.
- Built for
- Before: A massage and day spa template called Lotus Spa
- After: An eyebrow threading business with three studios
- Security
- Before: No certificate, so browsers showed a warning
- After: Valid HTTPS
- Studios
- Before: Two, on one page
- After: Three, each with its own page and hours
- Booking buttons
- Before: Twenty one buttons and links that did nothing
- After: Every button calls, opens directions or picks a studio
- Services
- Before: Two lists that did not match, no prices
- After: Threading, tinting and henna, each with its own page
- Business name
- Before: Five versions, and the page title was the web address
- After: EyebrowSpa everywhere, formerly Eyebrows R Us noted
- Hidden content
- Before: A massage price list and three invented staff members
- After: Only what the studios actually offer
- Proof
- Before: One testimonial with a stock template photo
- After: 770+ Google reviews across three studios
- Structured data
- Before: Generic theme markup, nothing about the business
- After: The business, its founder and each studio
- Google profiles
- Before: Three listings under the old name
- After: Rebrand managed across all three
What we delivered
- Custom website replacing a massage spa template, built for an eyebrow threading business and nothing else
- A page for each of the three studios, with hours matched to its Google Business Profile
- Open now status for every studio on the homepage
- Separate pages for eyebrow threading, brow tinting and henna, each with its own questions and answers
- One business name everywhere, with the former name kept where people still search for it
- Every button connected: call, directions or the right studio, with nothing left as placeholder
- Structured data for the business, its founder and each studio as a beauty salon
- Plain language summary for AI assistants so answer engines describe the business correctly
- Old WordPress addresses redirected to their new pages, and the Sample Page retired
- Valid HTTPS and a social share image for every studio
- Rebrand management across three Google Business Profiles
- Multi-location local SEO, so each studio competes in its own area
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